Speakup FEEdback saas
SpeakUp is a SaaS product for businesses where employees can submit feedback to their employers, with the option of anonymity. It also enables managers to ask for feedback.
Brief/Problem
Employees and employers value feedback but that feedback was not prioritised, so…
Employers need an efficient way to prioritiSe and implement employee feedback, transparently and consistently.
AND
Employees need a way to give feedback comfortably, and to feel THEIR contributions are not only valued, but implemented into the company.
The solution
Scenario
Lucid Agency has adopted a new software called SpeakUP.
Marta (a Junior, UX Designer) wants to give some feedback about UX tools in the company.
What I did
1 RESEARCH
I wanted to find out…
how often management asks for feedback from employees
how comfortable employees felt about giving feedback
how valuable this feedback is to both employees and employers
2 interviews
I visited a Barcelona startup of 17 employees called Doonamis where I confirmed my findings from interviews with 8 different startup employees and managers, about the lack of consistency when it comes to feedback.
3 Competitive Analysis
I then researched the current market and conducted an analysis of a similar tool called Honestly.
4 USER PERSONAS
EMPLOYER
Maria is the director of Lucid Agency. She’s always very busy and not always accessible to her employees.
Maria Simo Badia
Director @ Lucid Agency
Goals: to cultivate an open work culture & keep employees happy
Frustrations: no formal system in place; no time
EMPLOYEE
Marta is a junior UX/UI Designer. She can be timid at time but has great ideas that she’d like to share.
Marta Pujol Ribas
JR. UX Designer @ Lucid Agency
Goals: to learn & develop; to contribute and feel valued
Frustrations: not always confident about sharing ideas
4 My Challenges & Solutions
the initial prototype had too many features (create meetings; track goals/progress) which took away from the core of the app so I eliminated them
from multiple question surveys to simple one-question pulse surveys to make management think carefully about specific feedback needs
startups don’t have the revenue to spend on new software and thus are less likely to use new tools; so I integrated the app into Slack
Employees like Marta can also submit their feedback anonymously through the SpeakUP Slack bot.
Maria, the director, would receive the message by the bot through Slack.
PRODUCT Evolution
Employee Dashboard
After testing, I simplified the Employee homepage:
Employer Dashboard
The Employer/Management view was also simplified after testing.
Quick-one question surveys: testers in management positions wanted a way to get quick feedback consistently.
Active questions: where management can keep track of questions they have asked and see the results
