PICKER APP REDESIGN
Picker is an app where users can collect and share their favourite products on social media.
Brief/Problem
For my final project at Ironhack, my partner Florencia Hasson and I worked with a Barcelona startup called Picker.
Picker wanted us to redesign…
The current flow takes users 7 steps. Testers said the process was frustrating, annoying, and time-consuming. It was a big deterrent in using the app.
THE SOLUTION
We managed to reduce the number of steps in the flow from 7 to 4.
CURRENT FLOW
User flow
REDESIGNED FLOW
User flow
What WE did
1 Testing the current flow
We tested the current app as it is with a few users and watched how people interacted within the main flow.
2 Competitive Analysis
We compared Picker with apps such as Instagram, Wallopop, Pinterest, and Wish.
3 User Personas
Picker gave us access to their own research including the 3 personas of their app:
Manuel, the Collector:
The person in his friend group that everyone asks for recommendations.
Motive: He uses Picker to keep a collection of his favourite things.
NORA, the WANNABE INFLUENCER:
A med school student who’s growing her presence on social media.
Motive: She uses Picker as a way to build her brand.
JULIA, the MIRCO-INFLUENCER:
She’s got an established travel and lifestyle brand and almost 20k followers.
Motive: the freedom to recommend everything she loves to her fans who trust her judgement.
Despite the different motives for using the app…
However, we wanted to understand more about Nora and Julia, so we interviewed two influencers: one based in Cambodia and the other in Barcelona.
4 Interviewing influencers
Key insights learned
5 Needs & Solutions
Solution: search by store name & product to be redirected to the exact product page
Need: easier for users to add the specific product desired
Solution: more personalised recommendations by allowing users to add photos of themselves with the product
Need: influencers need to maintain the trust of followers
Solution: add hashtags to products
Need: easier to discover products and picker users