Jam Decision making app

Jam is a simple one-function app for iOS where users can input a decision and possible choices, then input reasons for each choice and rate their importance.

The output is a graphic representation of a decision that aims to help creative visual thinkers to clearly and confidently see the direction of their thought-process.

Brief/Problem

Through research and interviews I came to learn that indecision is a universal human condition. Decision-making is hard but committing to a decision is even harder, so:

people need a way to feel more confident making decisions because they are always second-guessing themselves.

The Solution

Scenario

Neus and her boyfriend Marc have drifted. She is pretty sure that ending their relationship is the best thing for both of them but she’s just not confident enough in herself to make that final decision yet.

What I did

1 initial curiousities

• What are people’s thought-process when making decisions?

• How do people document decisions?

• What makes people indecisive?

2 Interview & Research iNsights

After 3 rounds of interviews, with 10 interviewees, I found out:

• People get overwhelmed by options but people enjoy having options  

• People need and value the input of loved ones

• People are visual decision-makers

• more often than not, people have already made a decision but don't commit to it out of fear of making the wrong choice

3 Comparative & competitive analysis

I conducted an audit of a few decision-making and habit-tracking apps on the market (Pros-Cons; Productive).

4 PERSONA

5 Challenges

• Input of decision type: after 4 rounds of testing, it evolved from users selecting a decision type of 2 choices or multiple choices, to users only having to input a minimum of 2 choices. This eliminated the confusion testers experienced with having to think about the type of decision rather than the content of the decision.

• Output of decision: the output is a graphic representation of a decision and it was a tricky process to ideate and test this type of visualisation. I experimented with bar and pie charts, venn diagrams, and other graphics to test what users preferred and felt was most effective. This output was not fully developed in the end, and remains a key next step in Jam’s future development.

DESIGN Evolution

Decision input function

Importance rating function

Decision Summary Screen

Decision Output

Visual Design

Moving Forward

• test and develop the scale system for rating importance 

• search more about different data visualisation outputs - I’m inspired by Italian Information Designer Giorgia Lupi who illustrates data